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Selected Projects
Creative direction, brand systems, and cultural experience across media, technology, fashion, and live environments.
Rolex | Planet Visionaries Campaign
A podcast campaign system extending Rolex’s environmental storytelling into a global audio platform. I led creative direction across identity, social, performance marketing, and audience-growth assets, creating a flexible brand language for a series connected to the Perpetual Planet Initiative. The challenge was to preserve the precision and authority of Rolex while opening the brand to a more contemporary, content-led audience. The work helped translate Rolex’s legacy of exploration into a campaign platform built around global voices, environmental urgency, and discovery.
The Ambies | Motion Identity
The Ambies are the Awards for Excellence in Audio, presented by The Podcast Academy to honor achievement across podcast storytelling, reporting, performance, production, and innovation. For the awards’ visual direction, I led the creative strategy and developed a concept rooted in cymatics: the physical patterns created when sound vibrations move sand across a Chladni plate.
The idea translated the invisible force of audio into a visual system for motion graphics, using sound as both subject and material. The result was an awards identity that felt connected to the medium itself, giving the show a visual language built from vibration, rhythm, and resonance.
The idea translated the invisible force of audio into a visual system for motion graphics, using sound as both subject and material. The result was an awards identity that felt connected to the medium itself, giving the show a visual language built from vibration, rhythm, and resonance.
Boston.com | 30th Anniversary Campaign
Boston.com 30th Anniversary is a campaign celebrating the platform’s role as a trusted digital home for Boston news, sports, food, weather, lifestyle, and local culture. Boston.com positions itself around breaking news, professional sports, lifestyle coverage, guides, community voices, and formats built for constantly connected readers.
I worked across art direction, ad concepts, costume design, and copywriting to create a character-driven campaign built around the line “Your Home _ Page.” Each execution connected a Boston.com content vertical to a distinct reader persona, turning sports, food, news, style, and weather into a flexible campaign system.
The visual direction used bold color, expressive styling, and exaggerated character details to make the anniversary feel contemporary rather than nostalgic. The result was a modular advertising campaign that celebrated Boston.com as part of the city’s daily rhythm: useful, familiar, and always close at hand.
I worked across art direction, ad concepts, costume design, and copywriting to create a character-driven campaign built around the line “Your Home _ Page.” Each execution connected a Boston.com content vertical to a distinct reader persona, turning sports, food, news, style, and weather into a flexible campaign system.
The visual direction used bold color, expressive styling, and exaggerated character details to make the anniversary feel contemporary rather than nostalgic. The result was a modular advertising campaign that celebrated Boston.com as part of the city’s daily rhythm: useful, familiar, and always close at hand.
KCRW Internet Radio Cafe | Pop-Up Experience
KCRWWW Internet Radio Cafe was a pop-up internet radio station and early-2000s-inspired internet café created for KCRW and On Air Fest. Streaming live from the festival through Mixcloud, the space hosted DJ sets, talks, performances, and sonic experiments from the On Air Fest Creator Hall (Instagram).
I conceptualized the full pop-up experience, translating KCRW ’s live music programming into a physical broadcast environment built around internet-radio nostalgia. The space combined retro web graphics, media-player iconography, CRT terminals, DJ equipment, signage, and café-style touchpoints to create a branded environment that felt both archival and live.
I conceptualized the full pop-up experience, translating KCRW ’s live music programming into a physical broadcast environment built around internet-radio nostalgia. The space combined retro web graphics, media-player iconography, CRT terminals, DJ equipment, signage, and café-style touchpoints to create a branded environment that felt both archival and live.
HIGHKEY! | Podcast Brand Identity
HIGHKEY! is an unfiltered culture podcast (now) hosted by Yvie Oddly and Ryan Mitchell, built around conversations where pop culture, politics, identity, and internet chaos collide. For the show’s brand identity, I developed a visual system rooted in the energy of the hosts: sharp, expressive, funny, and unapologetically outspoken.
I art directed the photo shoot that became the foundation for the brand, styling each host around their personality, personal style, and role within the group dynamic. I also developed the tagline “Brains, Banter, & a Bit of Drama,” giving the show a concise voice that could carry across podcast covers, social assets, video thumbnails, and platform art.
I art directed the photo shoot that became the foundation for the brand, styling each host around their personality, personal style, and role within the group dynamic. I also developed the tagline “Brains, Banter, & a Bit of Drama,” giving the show a concise voice that could carry across podcast covers, social assets, video thumbnails, and platform art.
Two Girls One Ghost | Podcast Art Direction
Two Girls One Ghost is a supernatural comedy podcast hosted by Corinne Vien and Sabrina Deana-Roga, centered on researched hauntings, listener-submitted ghost stories, and a playful warning to “listen at your own risk. For the show’s brand refresh, I developed a visual direction rooted in gothic atmosphere, spectral movement, and the hosts’ mix of humor, curiosity, and obsession with the paranormal.
I art directed the photo shoot and styled the hosts, using Victorian-inspired wardrobe, candlelight, mirrors, occult set details, and intentional motion blur to create a ghostly editorial language for the brand. The result was a visual system that made the show feel immersive, haunted, and platform-ready across stills, video, title cards, and social content.
I art directed the photo shoot and styled the hosts, using Victorian-inspired wardrobe, candlelight, mirrors, occult set details, and intentional motion blur to create a ghostly editorial language for the brand. The result was a visual system that made the show feel immersive, haunted, and platform-ready across stills, video, title cards, and social content.
Hack The Future | AI Event Identity
For Hack the Future, I created the visual identity and event design for AI Village’s Generative Red Team Challenge at DEF CON 31, a live event focused on testing generative AI systems at scale. I originated a creative direction that moved away from fear-based AI imagery, instead imagining robots as integrated future companions within lush, human-scale environments.
Using multiple AI models, I directed the illustration system, prompt strategy, and image development process, then extended the world across signage, sponsor graphics, and swag. The result was an event identity that made a technical AI security challenge feel approachable, distinct, and built for a future where AI is part of the environment.
Using multiple AI models, I directed the illustration system, prompt strategy, and image development process, then extended the world across signage, sponsor graphics, and swag. The result was an event identity that made a technical AI security challenge feel approachable, distinct, and built for a future where AI is part of the environment.
Jewelers Mutual | Integrated Ad Campaign
Jewelers Mutual Ad Campaign was a strategy-led integrated campaign for a legacy jewelry insurance brand. Built around the platform “More Than Metal & Stone,” the work reframed jewelry as a vessel for love, memory, and legacy, rather than simply an object to insure.
I led the creative direction, brand strategy, campaign development, photo shoot art direction, jewelry styling, and wardrobe selection across CTV, streaming, digital, and out-of-home, positioning Jewelers Mutual around the value of what is invaluable.
I led the creative direction, brand strategy, campaign development, photo shoot art direction, jewelry styling, and wardrobe selection across CTV, streaming, digital, and out-of-home, positioning Jewelers Mutual around the value of what is invaluable.
Dear Alana | Immersive Exhibition
Dear Alana was an immersive memorial and participatory exhibition created for Tenderfoot TV at On Air Fest LA, inspired by the podcast of the same name. Built around a recreated bedroom, Alana Chen’s personal writings, and a letter-writing prompt, the experience invited visitors to reflect on identity, faith, adolescence, and the words they might offer their younger selves.
I led the creative direction, concept development, experience design, and exhibition narrative, shaping a space that asked for care, restraint, and emotional clarity. The result was a quiet collective act of reflection, creating room for vulnerability, connection, and healing.
I led the creative direction, concept development, experience design, and exhibition narrative, shaping a space that asked for care, restraint, and emotional clarity. The result was a quiet collective act of reflection, creating room for vulnerability, connection, and healing.
The Binge | True Crime Rebrand
The Binge Rebrand transformed a growing network of true-crime shows into a unified brand system for Sony Music Entertainment. Built around clarity, tension, and trust, the work gave the network a recognizable identity that could hold multiple stories while maintaining a single editorial voice.
I led the brand architecture, identity, art direction, and language system, creating a restrained visual approach that foregrounded evidence rather than decorating the genre. The result was a credible, flexible brand designed to work across podcast covers, feeds, platforms, and show-level extensions.
I led the brand architecture, identity, art direction, and language system, creating a restrained visual approach that foregrounded evidence rather than decorating the genre. The result was a credible, flexible brand designed to work across podcast covers, feeds, platforms, and show-level extensions.
The Con | Interactive Audio Experience
The Con was an interactive audio crime story that led audiences through Wythe Hotel in Brooklyn, originally premiering as a physical experience before being released as a serialized podcast in four acts. Created by Zac Stuart-Pontier and On Air Fest, and starring Edgar Oliver, the project translated a noir-inspired crime drama into a location-based scavenger hunt shaped by audio, atmosphere, and spatial discovery.
I created the hand-drawn illustration and helped shape the visual language for the experience, developing key art that carried the tension, mystery, and theatricality of the story. The result was a graphic and environmental system that invited audiences to move through the hotel as active participants, following clues and narrative fragments embedded in the architecture around them.
I created the hand-drawn illustration and helped shape the visual language for the experience, developing key art that carried the tension, mystery, and theatricality of the story. The result was a graphic and environmental system that invited audiences to move through the hotel as active participants, following clues and narrative fragments embedded in the architecture around them.
AI For The People | SXSW Event Identity
AI For The People was a public-facing AI event platform for SeedAI at SXSW, built around the idea of a future shaped by broad access, trust, and participation. The event brought together AI experts, educators, government officials, students, elected officials, and industry researchers for a day of panels, demos, activations, and conversation around inclusive technology.
I led the design direction across the event identity, graphics, microsite, signage, collateral, and livestream branding. The visual system used expansive typography and bold color to make AI feel open, energetic, and publicly accessible rather than closed or institutional.
I led the design direction across the event identity, graphics, microsite, signage, collateral, and livestream branding. The visual system used expansive typography and bold color to make AI feel open, energetic, and publicly accessible rather than closed or institutional.
High Strange | Immersive Exhibition
High Strange Exhibit was an immersive physical exhibition created for Tenderfoot TV, extending the world of the investigative podcast into a spatial experience. Built around stacked CRT televisions, glitching radios, primary-source material, and competing accounts, the exhibition translated audio storytelling into a physical investigation.
I led the creative direction, experience design, and exhibition narrative, shaping a space where visitors moved through evidence and counter-evidence while questioning what they believed and why. An on-site poll tracked skeptics and true believers in real time, turning audience participation into a living data point within the story.
I led the creative direction, experience design, and exhibition narrative, shaping a space where visitors moved through evidence and counter-evidence while questioning what they believed and why. An on-site poll tracked skeptics and true believers in real time, turning audience participation into a living data point within the story.
iHeartPodcasts | Live Listening Environment
A branded live listening environment that turned iHeartPodcasts’ presence at On Air Fest into a programmed cultural experience. I led creative ideation, experience design, and creative direction for a theater concept that moved beyond sponsorship signage, creating a space for live tapings, audience proximity, talent moments, and brand presence that felt native to the festival. The goal was to make a major audio network feel intimate, credible, and part of the cultural fabric of the event. The result was a partnership experience with its own role, rhythm, and reason to exist.
Sweet Scoops | Experiential Retail Identity
Sweet Scoops was developed as an experiential retail brand for a luxury Italian ice and candy pop-up in Washington, D.C. I shaped the brand direction and created a visual system built around indulgence, color, and the simple permission to treat yourself.
The identity extended across the full customer experience, from the pop-up environment and signage to packaging, candy labels, product moments, and social content. The result was a saturated, sensory brand world that made the act of ordering Italian ice feel expressive, memorable, and designed from first impression to final detail.
The identity extended across the full customer experience, from the pop-up environment and signage to packaging, candy labels, product moments, and social content. The result was a saturated, sensory brand world that made the act of ordering Italian ice feel expressive, memorable, and designed from first impression to final detail.
Tech Equity Collective | Festival Activation
A festival activation for Google’s Tech Equity Collective, created to celebrate Black talent in technology through space, graphics, and community. I led creative direction for a physical experience that translated equity, visibility, and empowerment into an environment people could enter, understand, and remember within the energy of Something in the Water. The work needed to feel culturally specific without becoming decorative or extractive. The result was a high-touch brand presence that turned a values-driven initiative into a space for recognition, connection, and participation.
I Heard It On NPR | Sponsor-Facing Campaign
I Heard It On NPR was a sponsor-facing campaign for National Public Media, created to help brands and media buyers understand the value of NPR’s audience. Built around the line “I Heard It On NPR” and the campaign frame “Meet The NPR Listener,” the work positioned NPR listeners as culturally engaged, attentive, and deeply connected to public media.
I helped shape the visual direction, messaging system, and sponsor-facing storytelling, translating NPR’s trust and audience quality into a clear campaign platform. The work reframed sponsorship as something aligned with public media’s mission, not separate from it, and extended across multi-format digital placements designed for trade and media-buying contexts.
I helped shape the visual direction, messaging system, and sponsor-facing storytelling, translating NPR’s trust and audience quality into a clear campaign platform. The work reframed sponsorship as something aligned with public media’s mission, not separate from it, and extended across multi-format digital placements designed for trade and media-buying contexts.
Spotify for Podcasters | Portrait Studio
Spotify for Podcasters Portrait Studio was a branded experience created for On Air Fest, designed to bring Spotify’s support of audio creators into a physical, high-touch environment. The activation included a VIP Talent Lounge, Spotify brand signage, ambassador interviews, and a portrait studio where podcast creators and festival guests were photographed in Spotify blue and On Air Fest pink lighting (On Air Presents).
I led the art direction for the portrait experience, shaping the visual tone, lighting approach, and creator-facing atmosphere. The result was a polished content studio that turned a festival touchpoint into a platform for visibility, giving podcasters a branded portrait moment designed for social, editorial, and promotional use.
I led the art direction for the portrait experience, shaping the visual tone, lighting approach, and creator-facing atmosphere. The result was a polished content studio that turned a festival touchpoint into a platform for visibility, giving podcasters a branded portrait moment designed for social, editorial, and promotional use.
NiLu | Digital Rebrand
A visual and digital refresh for NiLu, a Harlem gift shop rooted in local makers, cultural specificity, and intentional retail. I helped shape identity, photography direction, product storytelling, and social communication, strengthening the brand’s ability to express its neighborhood roots and product world across digital and in-store touchpoints. The challenge was to make the brand feel more cohesive online without losing the warmth of a physical community space. The result was a clearer expression of NiLu as both a retail destination and a Harlem-rooted cultural platform.
Now on Netflix | Branded Lounge Experience
A podcast-led hospitality experience designed to bring Netflix’s audio ecosystem into physical space. I led creative direction for an interactive lounge built around content discovery, conversation, portrait moments, custom activities, and brand partnership behavior. The creative challenge was to make podcast marketing feel social and immersive rather than purely promotional. The result was a polished guest environment that extended Netflix’s entertainment world into a live, participatory brand experience.
KCRW | Identity Rebrand
A refreshed identity system for KCRW, built to modernize a legacy public media brand without losing the independence, curiosity, and local specificity that made it essential. I helped shape a photography-led visual direction that treated Los Angeles as the subject rather than the backdrop, giving the brand a more flexible language for radio, digital, editorial, membership, and culture-facing communication. The work required balancing institutional recognition with a more contemporary, always-on expression of culture. It positioned KCRW as both a trusted public media voice and a living part of the city it serves.
Myosin XYZ | Brand System
A brand system for Myosin xyz, a decentralized marketing network built around culture, collaboration, and motion. I led brand strategy and creative direction across visual identity, digital experience, and live touchpoints, shaping a more credible and energetic platform for communicating the network’s role in Web3 marketing. The challenge was to make a new model of marketing feel understandable without flattening its experimental edge. The result was a sharper brand world that gave Myosin a clearer point of view in a crowded, often generic category.
Soundrise | Brand & Digital System
A brand and digital system for Soundrise, an audio organization connecting creators, publishers, brands, and audiences. I led brand strategy and digital direction across positioning, messaging, visual language, and website structure, helping clarify the organization’s role in the audio economy. The work focused on making a complex offering feel more legible, credible, and ready for partnership conversations. The result was a more confident platform for growth, monetization, and audience engagement.
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