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Boston.com | 30th Anniversary Campaign
Client
Boston.com
Role
Art Direction, Campaign Concepts, Costume Design, Copywriting
Boston.com 30th Anniversary is a campaign celebrating the platform’s role as a trusted digital home for Boston news, sports, food, weather, lifestyle, and local culture. Boston.com positions itself around breaking news, professional sports, lifestyle coverage, guides, community voices, and formats built for constantly connected readers.
I worked across art direction, ad concepts, costume design, and copywriting to create a character-driven campaign built around the line “Your Home _ Page.” Each execution connected a Boston.com content vertical to a distinct reader persona, turning sports, food, news, style, and weather into a flexible campaign system.
The visual direction used bold color, expressive styling, and exaggerated character details to make the anniversary feel contemporary rather than nostalgic. The result was a modular advertising campaign that celebrated Boston.com as part of the city’s daily rhythm: useful, familiar, and always close at hand.
