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AI For The People | SXSW Event Identity
Client
Seed AI
Role
Design Direction, Event Branding, Visual System, Microsite Design, Event Collateral
AI For The People was a public-facing AI event platform for SeedAI at SXSW, built around the idea of a future shaped by broad access, trust, and participation. The event brought together AI experts, educators, government officials, students, elected officials, and industry researchers for a day of panels, demos, activations, and conversation around inclusive technology.
I led the design direction across the event identity, graphics, microsite, signage, collateral, and livestream branding. The visual system used expansive typography and bold color to make AI feel open, energetic, and publicly accessible rather than closed or institutional.
