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Hack The Future | AI Event Identity
Client
Seed AI
Role
Creative Direction, AI Image Direction, Brand Identity, Event Design, Environmental Graphics, Swag Design
For Hack the Future, I created the visual identity and event design for AI Village’s Generative Red Team Challenge at DEF CON 31, a live event focused on testing generative AI systems at scale. I originated a creative direction that moved away from fear-based AI imagery, instead imagining robots as integrated future companions within lush, human-scale environments.
Using multiple AI models, I directed the illustration system, prompt strategy, and image development process, then extended the world across signage, sponsor graphics, and swag. The result was an event identity that made a technical AI security challenge feel approachable, distinct, and built for a future where AI is part of the environment.
