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Sweet Scoops | Experiential Retail Identity
Client
Sweet Scoops
Role
Creative Direction, Brand Strategy, Brand Identity, Experiential Retail Design, Packaging + Art Direction
Sweet Scoops was developed as an experiential retail brand for a luxury Italian ice and candy pop-up in Washington, D.C. I shaped the brand direction and created a visual system built around indulgence, color, and the simple permission to treat yourself.
The identity extended across the full customer experience, from the pop-up environment and signage to packaging, candy labels, product moments, and social content. The result was a saturated, sensory brand world that made the act of ordering Italian ice feel expressive, memorable, and designed from first impression to final detail.
