KCRW | Identity Rebrand

A refreshed identity system for KCRW, built to modernize a legacy public media brand without losing the independence, curiosity, and local specificity that made it essential. I helped shape a photography-led visual direction that treated Los Angeles as the subject rather than the backdrop, giving the brand a more flexible language for radio, digital, editorial, membership, and culture-facing communication. The work required balancing institutional recognition with a more contemporary, always-on expression of culture. It positioned KCRW as both a trusted public media voice and a living part of the city it serves.