iHeartPodcasts | Live Listening Environment

A branded live listening environment that turned iHeartPodcasts’ presence at On Air Fest into a programmed cultural experience. I led creative ideation, experience design, and creative direction for a theater concept that moved beyond sponsorship signage, creating a space for live tapings, audience proximity, talent moments, and brand presence that felt native to the festival. The goal was to make a major audio network feel intimate, credible, and part of the cultural fabric of the event. The result was a partnership experience with its own role, rhythm, and reason to exist.