Tech Equity Collective | Festival Activation

A festival activation for Google’s Tech Equity Collective, created to celebrate Black talent in technology through space, graphics, and community. I led creative direction for a physical experience that translated equity, visibility, and empowerment into an environment people could enter, understand, and remember within the energy of Something in the Water. The work needed to feel culturally specific without becoming decorative or extractive. The result was a high-touch brand presence that turned a values-driven initiative into a space for recognition, connection, and participation.