Rolex | Planet Visionaries Campaign

A podcast campaign system extending Rolex’s environmental storytelling into a global audio platform. I led creative direction across identity, social, performance marketing, and audience-growth assets, creating a flexible brand language for a series connected to the Perpetual Planet Initiative. The challenge was to preserve the precision and authority of Rolex while opening the brand to a more contemporary, content-led audience. The work helped translate Rolex’s legacy of exploration into a campaign platform built around global voices, environmental urgency, and discovery.