The Binge | True Crime Rebrand

The Binge Rebrand transformed a growing network of true-crime shows into a unified brand system for Sony Music Entertainment. Built around clarity, tension, and trust, the work gave the network a recognizable identity that could hold multiple stories while maintaining a single editorial voice.

I led the brand architecture, identity, art direction, and language system, creating a restrained visual approach that foregrounded evidence rather than decorating the genre. The result was a credible, flexible brand designed to work across podcast covers, feeds, platforms, and show-level extensions.