NiLu Rebrand
It was a privilege to work with artist and strategist Courtney Minor on rebranding Harlem's NiLu store. Despite pandemic challenges, a clear plan boosted digital presence and captured stunning product shots.
Service
Identity & Branding, Digital & Web, Photography Art Direction, Social Marketing
Client
NiLu
Website
Despite pandemic restrictions, I skillfully crafted NiLu's photo style and directed a shoot remotely, triumphing over challenges with ingenuity.
For The Culture(d)
Our strategic approach successfully bridged urban culture and luxury through the "for the culture(d)" tagline, as reflected in website and social media communications.
Our expertly crafted strategy and target audience for NiLu laid the cornerstone for the brand identity, unlocking the path towards a thriving and distinguished presence in the market.
