I was charged to refresh Red Carpet Radio, Westwood One’s preexisting radio row & award show portfolio and turn it into an entertainment platform for the radio industry. I helped create a branding motif that was a brand within itself, but can evolve based on what huge event it would connect to. I helped evolve the platform to work with the Grammys, Billboard Music Awards, American Music Awards, Academy of Country Music Awards, amongst others.
Red carpet Radio
Strategy and Positioning