Building a brand is not simply creating aesthetics. Ray at the serif design builds brands
based on methodology and conceptual thinking.​

Brand
Development


The products, services and product lines that fall under your brand must resonate with current and potential customers.​

Logo
Design

 

The Serif Design creates original designs that puts a face to your business in its simplest form by the use of a mark, icon, or by logotype.

Website
Design


The Serif Design is involved in the technical and graphical aspects of pages, producing not just the look of the website, but determining how it works as well.​

Advertising
Design


Ray works closely with clients and to convey a message using type, photography, illustration and color. Advertising can be translated in print, web, and social media.​

Strategic
Planning


The Serif Design specializes in determining where an organization is headed during the life of a brand and how it's going to get there, setting goals that that disrupt and inspire.​

Naming &
Nomenclature


To effectively promote your product, you should have a meaningful name and clear STRUCTURE OF nOMENCLATURE.  I have developed processes to help CREATE UNIQUE AND MEMORABLE NAMES AND SYSTEMS.​